2025.11.24
What We Don't Say at Conferences
I had dinner with a Director of Search last week. Halfway through our second glass of wine, she asked me something nobody asks in public...
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Fig. 1 — NYC · 2025
Josh Blyskal
Leading AI Strategy & Research
Defining how Fortune 500 brands secure visibility in the era of AI Answer Engines. Currently leading AI Strategy & Research at Profound.
Thoughts
/ updated regularly
Speaking
Translating complex AI and search concepts into actionable insights. From keynote stages to webinars, sharing data-backed strategies on AEO and the future of discovery.
Core Topics
- AI Answer Engine Optimization (AEO)
- Large Language Model (LLM) Search Behavior
- AI-Driven Consumer Intent Analysis
- Entity-Based SEO Strategy
- The Transition from Search to Answer Engines
Zero ClickNYC, USAOctober 2025
The Machine Customer Era
Inaugural AI Search conference. Topic: how AI agents are becoming the primary customer.
Spotlight ARKansas City, USASept 2025
If Gen AI can't find you, neither can your buyers
How analyst relations is now at the center of B2B AI visibility
BrightonSEOSan Diego, USASept 2025
I analyzed 40 million search results
Expanding research on ChatGPT, Perplexity, and SGE patterns for US markets.
BrightonSEOBrighton, UKApril 2025
I analyzed 10,000,000 AI search results: here's what I found
Revealing how AI-powered search results differ dramatically from traditional Google results.
Selected Writing
Ref. List 02June 2025
Profound
ChatGPT Intent: A Landmark Study
A deep dive into user intent classification within Large Language Models.
Research
Nov 2025
Profound
ChatGPT’s Entity Update
Analysis of how entity understanding is evolving to favor niche expertise.
Research
Nov 2025
Profound
The Data on Reddit and AI Search
Why Reddit is winning the war for AI visibility and what brands can do about it.
Research
Dec 2023
HubSpot
Navigating the AI Revolution
Op-ed distilling key trends and best practices for marketers adopting AI.
Early Op-Ed
Press & Citations
Media Log2025↗
ChatGPT is sending less traffic to websites – down 52% in a month
2025↗
ChatGPT’s new AI browser Atlas—what brands need to know
2025↗
Report: OpenAI ChatGPT Sending 52% Less Referral Traffic
2025↗
The Future of Discoverability
2025↗
GEO Is Beauty’s New SEO
2025↗
Speed Series: Josh Blyskal
2025↗
AI Just Broke Marketing (And What You Need to Do Now)
2025↗
Answer Engine Optimization Strategies & Tactics
2025↗
AEO Playbook: How to Optimize for AI
2025↗
Inside ChatGPT's Algorithm: Why Some Sites Get Cited 32.9% More
Bio
AbstractJosh Blyskal is a leading expert at the intersection of AI and search marketing. Currently Leading AI Strategy & Research at Profound, he guides Fortune 500 companies like Ramp, Indeed, and US Bank on securing visibility in AI Answer Engines.
Previously at HubSpot, Josh co-founded the Marketing AI practice and built the AI Search Grader tool. His background blends technology, marketing, and entrepreneurship—from founding a streetwear brand in college to engineering AI automations that reached millions.
Based in NYC, he is a recognized thought leader frequently sharing data-driven insights on how AI is rewriting the rules of SEO and digital discovery.