AI Strategy & Research · Profound
I help brands become visible in AI search.
I joined Profound as its second employee and was part of its founding team. I now lead AI Strategy & Research and help teams understand how AI systems find, describe, and recommend brands.
Current work
At Profound, I work with brands on how they appear in ChatGPT, Claude, Gemini, Google AI products, and other answer engines. I use large-scale research and real user prompts to see which questions include the brand, which comparisons exclude it, and whether agents can access the product information they need.
Before Profound, I worked at HubSpot, where I co-founded its Marketing AI practice and built the AI Search Grader, used by more than 100,000 marketers.
I live in Williamsburg, Brooklyn, with my wife, Macy.
Selected credentials
Work, publications, and stages that can be checked outside this site.
- AEO programs at Profound
- Ramp · Indeed · U.S. Bank · G2 · MongoDB · Golin
- Conference stages
- MozCon · BrightonSEO · TechSEO Connect · Zero Click · Spotlight AR
Contributed to AEO programs for teams at these brands through Profound.
U.S. and U.K. stages since 2025 · SEO Shenzhen upcoming
Get in touch
If you want to talk about the research, I'm easy to reach.
For conference bookings, research collaboration, or commentary on AI search, email me directly.
josh@tryprofound.com