The state of AEO
A current read on ChatGPT, Claude, Google AI Mode, AI Overviews, and advertising in answer engines.
MozCon NYC 2026 · Profound Webinar · Zero Click New York 2026
AI search research, onstage
Speaking
Josh gives research-led talks on how brands appear in AI search, how agents shape buying decisions, and what marketing teams can do about it.
Talk topics
Four current talksHow brands get found in AI search
Research on the pages, product information, third-party coverage, and query fanouts that shape whether a brand appears.
TechSEO Connect 2025 · brightonSEO San Diego 2025 · brightonSEO April 2025
The marketing engineer
How marketers can use agents and repeatable workflows to find visibility gaps and act on them.
MACH X Toronto - The Agentic Advantage · Zero Click San Francisco 2026
The machine customer era
How brands need to prepare for AI agents that research products, make comparisons, and shape the purchase.
Zero Click London 2025 · Zero Click New York 2025
Transcript-verified excerpt · 5:10–7:10
This two-minute section explains why the answer engines rank differently.
This cut explains why a brand that performs well in Google may still be absent from ChatGPT, then compares the parts of the web each answer engine relies on.
Open this moment on YouTube ↗brightonSEO April 2025 · Brighton, United Kingdom
Complete recordings
2 talksbrightonSEO April 2025 · 19:39
We analysed 10,000,000 AI search results: here's what we found
Watch on YouTube ↗TechSEO Connect 2025 · 28:28
We Analyzed 250,000,000 AI Search Responses: Here's What We Found
Watch on YouTube ↗Where Josh has spoken
Conference talks, owned events, and analyst gatherings across the U.S. and U.K., with Shenzhen next.
Short bio
About Josh
Josh Blyskal leads AI Strategy & Research at Profound, where he works on brand visibility in answer engines and agent-led discovery.
Before Profound, he co-founded HubSpot's Marketing AI practice and built the AI Search Grader. He lives in Brooklyn.
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Press and research commentary
Josh is available for interviews, panels, and research collaboration on how brands show up in AI search.
- How brands become visible in ChatGPT, Claude, Gemini, and Google AI products
- Answer engine optimization and what replaces the traditional ranking playbook
- How AI agents research products, resolve brand identity, and build comparisons
- What real user prompts reveal about how people discover products in AI search