11 min
The state of AEO in 2026: Claude is not ChatGPT
Across roughly 35,000 URLs associated with 400 queries, 79.2% of Claude's cited URLs also appeared in Brave's top 10.
AEO and GEO research
Original studies, operating methods, and reference work on how answer engines search, retrieve, cite, and recommend information.
Talks, decks, external writing, and research notes live in the Archive.
Statistics · studies for evidence · SAGE for operations · AEO definition
11 min
Across roughly 35,000 URLs associated with 400 queries, 79.2% of Claude's cited URLs also appeared in Brave's top 10.
12 min
Traditional SEO metrics explained only 4% to 7% of citation variance across 1,311 pages.
10 min
Reddit ranked first in the aggregate dataset, appearing in 3.11% of citations across the tracked answer engines.
9 min
The largest intent category is generative: 37.5% of prompts ask ChatGPT to create, draft, or complete something.
SAGE
SAGE helps teams decide which part of an AEO process needs attention next.
A citable compendium of Josh Blyskal's AI search findings with samples, dates, methods, limitations, and citation formats.
A definitive guide to how AEO works, how it differs from SEO, and why AEO and GEO are two names for the same discipline.
Why I read visibility rank first, then use score, position, citation share, and accuracy to decide what to do next.
Observed fan-out behavior across ChatGPT and Claude, with samples, limitations, and a practical diagnostic workflow.
A sourced history of the people who built Profound in its earliest days.
An opinionated, source-backed comparison of researchers, technical practitioners, and strategists.